What’s the fuss about?

Google recently performed another core update.

This means they changed the way they calculate where your website will appear in their search rankings. If at all.

Now, Google makes changes all the time. (in one year as many as 9 per day on average) and they don’t usually say anything.

So when they make a fuss about it, the search community tends to sit up and pay attention. Before having a good chinwag about it throughout the aftermath.

So right now we’re going to discuss this latest set of changes.

We’ll discuss how it could affect your website rankings and give advice on what you can do to improve things.

Let’s get started.

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